About Program
What is PxDB?
PxDB stands for Product eXperience Design using Behavioral Science. It's an exclusive program with a nominal fee, specially curated by team at First Principle Labs. It's about seeing the world through the lens of behavioral science and applying that vision to create more intuitive and engaging products. Here, you will learn, collaborate, and grow under the guidance of experienced mentors, transforming your understanding of design and user interaction.
Modules
Dive deeper into behavioral design, while collaborating and exploring real world cases
Break the Bias
Right Research and framing
Foundation
Frameworks | COM-B
East & Hook
Learn about EAST & HOOK
Game Theory
Learn about Game theory & ethical considerations
Capstone
An intense 4-week project to apply the learnings to solve real world design problems
4 Weeks
Work on project with expert mentorship
Demo Day
Present your project infront of subject-experts panelists
How to apply
Enrollment Process
Application
Apply using our application form. Forms for our upcoming 21st Jan cohort closes on 18th Jan 2024.
Alignment Discussion
1:1 call to understand and align with your “WHY”
Selection and Onboarding
Post mutual alignment and payment, you will receive onboarding details
Embark, Dive Deep and Emerge Wiser
Your 10-week immersive journey begins
Demo Day & Certification
Presentation to subject experts. You also receive a certificate on completion.
Registrations for next cohort opens soon
Hear our Alumni
they also say
Kripali Agarwal
Senior facilitator @Synthesis
PxDB was a memorable experience. It bridged the gap between theory and application. It was a learning opportunity for me as a behavioural economics enthusiast, as I got to work alongside super-talented designers and UX researchers on a team. We inspected behavioural problems that digital products face vis-à-vis their users, identified the main barriers and drivers and crafted design interventions.
Our mentors, Parul and Vineesh, fostered an amazing collaborative community that is still thriving on the WhatsApp group. I recommend it to anyone who wants to cross the bridge between practical design and the science of human behaviour.
Sanika Mehta
Behavioral Scientist @BIAS
Coming from a background in behavioral economics and limited exposure to design, this course played the crucial role of a missing link, seamlessly connecting all the elements, particularly evident during the capstone project. Working on the capstone project was definitely a step out of my comfort zone, pushing me to embrace challenges and apply newfound knowledge to a relatable real-world problem. The outcome of the intense and rigorous 10-week experience undeniably reflected the effort invested.
What set PxDB apart was the exceptional mentorship and unwavering support. The program was brilliantly curated, with mentors just a call away and always patient. The collaborative spirit was evident when, on most days, discussions on behavioural science continued past the course timings. PxDB not only met but exceeded my expectations!
Adrika Mishra
Design Student @DTU
From the very beginning, the program's curriculum expertly combined theory and practice from the start.
The lectures, case studies, and hands-on exercises allowed me to delve into the intricacies of behavioural science; in a way that was both intellectual and immediately applicable to real-life scenarios.
One of the standout features of the program was the potential and efforts of both the mentors – Vineesh and Parul. Their expertise in the field and passion for teaching, created an engaging and fun environment. They were always approachable, encouraging questions and meaningful discussions.
I particularly appreciate the balance between individual and group activities, which not only facilitated personal growth but also encouraged an invaluable sense of community among the participants. In conclusion, FPL’s 10-week Behavioural Design Program exceeded my expectations in every way.
Ashwanth V H
Product Designer
The PxDB course at FPL Labs was a game-changer for me. It completely shifted my thinking when approaching design challenges. The insights shared were fantastic, and the resources provided were top-notch. I feel like I've upgraded my skills significantly.
Highly recommend this course to anyone looking to design products with a deeper understanding of user behavior
Vishnu Shenoy
Product Designer @Rupeek
Past few weeks have been amazing. Especially the peer learning we have had folks from diverse fields. Extremely glad to meet awesome people coming together to share knowledge and insights. Thank you for putting this up Parul Gupta and Vineesh U S . Keep this going!
Tejal Kalgutar
Product & UX @ Wysa
PxDB was hands down one of the best learning experiences I've had in such a short span. The well-structured sessions and follow-up assignments ensured a comprehensive grasp of the topics and the capstone project gave us the chance to apply our learnings to interesting real-world projects. It definitely made the whole experience incredibly fulfilling.
Learning with people from different backgrounds added a unique dimension to the journey; it's a great platform for making meaningful connections that go beyond the program itself.
Hats off to the mentors, Parul and Vineesh! They brought so much energy and passion with them and made sure there was never a dull moment. Their commitment added a personal touch to the whole experience, making it not just educational but genuinely enjoyable. Kudos to the PxDB team for creating such an enriching program!
Chances are at this stage you have a couple questions. Every question leads to deeper understanding so explore our FAQs here.
Who should attend PxDB program and what outcome to expect?
What does live session look like and who will facilitate them?
Are there any prerequisites to join the program?
How much does the PxDB program cost?
Latest
From the Blog
Discover fresh insights from our blogs on Behavioral Science written by our alumni. Dive into our most recent posts below and embark on a path of learning and continuous growth.
Intrigued?
Join the PxDB Community
Take the leap and join the upcoming cohort of PxDB. Apply to express your interest and become part of this unique and career-defining program.
Registrations for next cohort opens soon
